Tuesday, November 1, 2011

CRO Vs SEO: Significance in Internet World


Conversion Rate Optimization, popularly coined as (CRO) is a procedure by which the visitors and prospective customers of a particular website are turned as real customers and effort is made, to uplift the percentage of customers, out of traffic, which the website receives per day. It is the customers, who as the buyer of the product and services determine the success of the business. So website owners are more attentive to optimize the rate of conversion of prospective client to a real client. The market is not always constant, and as the competitors’ increases the market fluctuates, therefore website owners are taking many steps to retain their customers and attract more by giving them good experience of website.
With the advent of internet and new technology in early nineties, the scenario of businesses changed worldwide and it played a decisive roll with the arrival of new millennium. There was the time when a seller has to wait for hours in his shop, waiting for the customers, in a small market, which made diminutive sales, but now, he sits online and makes money through the sale of his product or service, and his market is worldwide. Both Globalization and new technology were responsible for this gigantic change in the business setup and sales output. Now a product seller have his own ecommerce website, from where he sells his wide range of products, a freelancer makes money online, by making his personal website on which he shows his skill and attract client for getting order.
There are many ecommerce sites like Amazon or eBay which makes a massive sales, through there website, and there are some websites which don’t even make one sale at the end of the day, and the difference between generating sales is not the product, for instance A can have better product/service than B, but B drives more sales than A and the reason for this is the valued customers who visits the site.
 Websites owners pay much for Search Engine Optimization (SEO) and advertisement, to enhance their sales and service, but what they get is return is the non responsive traffic which visits their sites, and only 2% out of the traffic converts into customer, so for increasing the sale on their website the owner pays much to SEO to double the amount of traffic, but one need to understand that customer is more important than traffic and the smarter way to increase the sale is by investing more in Conversion Rate Optimization rather than Search Engine Optimization (SEO).

Monday, October 31, 2011

Camel Fair Pushkar 2011

World will watch the Pushkar Camel fair organized in Pushkar, Rajasthan, a deserted location of India. It is one of the major Tourist attractions, which attracts tourist from different parts of world; Pushkar Camel fair is a traditional fair, in which one can see the traditional way of celebrating festivals in the villages of India.
The basic intent behind celebrating the Pushkar Camel fair was to attract Camel and other cattle traders from different parts of India and to do the business, during the Kartik Purnima (full moon during the lunar month of Kartika) which basically falls during the month of November. In the year of 2011, it will be celebrated from 2nd November and expected to end by 6th of November. 
Pushkar is located at the edge of Thar Desert near Ajmer in Rajasthan which gives the festival an ancient look, and it is celebrated with great mirth and vigor by the cattle traders, and other businessman.
Camels are dressed up like kings and queens, beauty contests between camels are held, each Camels are dressed up wonderfully, and is awarded, the festivals marks the ancient traditions and businesses in India like Snake Charmers talking with snakes, magicians performing their tricks, acrobats showing their talents etc.
Pilgrims comes to Pushkar from various parts of India, during Camel fair, to take a sacred dip in the lake, they believe that their sins will be washed away and they will receive blessings from God.
Skywaltz, a company which organize Hot Air Balloon competition, will be organizing Hot Air Balloon fight, and the tourists will get the opportunity to watch this festival from Hot Air Balloon at Pushkar. Watching the Pushkar Camel fair 2011 from Hot Air Balloon will also be added attraction for the tourists.
The nearest Railway station to Pushkar is at Ajmer and from there, one can reach Pushkar, either by Bus or by Auto rickshaw, which takes approximately 20 to 30 min, and nearest Airport is in Jaipur, from there it will take 3 hours approximate. The local, buses, taxis and auto rickshaws, price can be much higher during the Pushkar Camel festival, than it would be on normal day.

Sunday, October 30, 2011

Halloween Costumes and products in the market


The world will be  observing Halloween festival on 31st october 2011, The evening before the All Saints Day  is the festival of Halloween. It is celebrated with activities such as trick-or-treating, costume parties, bonfires, jack-o-lanterns, haunted attraction, playing pranks, watching horror movies etc.
It is very eventful celebration, and Halloween costume parties are the major attraction of the celebration. The market is flooded with Halloween decorative products such as Halloween adult costumes, Halloween kids costumes, Halloween  scary products etc. Everyone search for the best Halloween costumes so that they may win the costume parties.
All age group take part in the celebration, Halloween costume parties are held in haunted house, or a room is given haunted effect, by lightenings, screens, photos etc.
Halloween has its origin in the ancient Celtic festival known as Samhain. The festival of Samhain is a celebration of the end of the harvest season in Gaelic culture. Samhain was  a time  used   by the ancient pagans to take stock of supplies and prepare for wintre. The ancient Gaels believed that on October 31, the boundaries between the worlds of the living and the dead overlapped and the deseased would come back to life and cause havoc such as sickness or damaged crops.


All Saints Day, All Soul's Day 2011

1st November 2011 will be celebrated as All Saints Day by Catholic Christians worldwide. It is a great feast which have Biblical Significance.
All Saints Day is solemnity celebrated in honor of all Saints, known and unknown who have attained purity in Heaven. It is celebrated on 1st of November every year by parts of western Christianity and by the Eastern Christianity it is celebrated on the first Sunday after Pentecost. It is also known as All Hallows or Halloween and marks National Holiday in Catholic countries. The next day is known as All Soul's Day, which marks the celebration for the deceased faithful, who reached the heaven without being purified.
In olden days All Saints Day was celebrated during Easter season, and it is still celebrated by Eastern Churches  during Easter. The date of 1st November of celebration was established by Pope Gregory III (731-741) and since then it is celebrated with prayers, feast and fast.

To see the prayers for All saints Day Click here

Friday, October 28, 2011

Visit to Asia's Biggest Brothel: Report

Sonagachi in Kolkata, is the home for prostitutes from different region of India, Nepal, Bangladesh etc. Many Bollywood as well as Hollywood films featured Sonagachi as one of its major themes in some of their movies.
Sonagachi is located in the heart of the world third largest city of the world, Kolkata. It one of the busiest part of the city and no passerby can understand the significance of the place, if he doesnt know about it.

The exact place where sonagachi is located in kolkata is called Sovabazar, previously known as sutanutti, which have great historical significance. The main road passing through the Brothel has no mark of the red-light area, there is a small corner lane in between the street which connect Girish park metro station to sovabazar metro station, and waking 5 minutes inside that lane, will take you to the world of darkness.
Child prostitutes of age nine or below to the prostitutes to the age of sixty frequents the place. Some are even married. There are dealers, homosexuals and other who are forbidden by society. There are small hotels, huts to satisfy the needs of the people frequenting the place.

Grand Palace Bangkok threatened by Floodwater

Grand Palace, Bangkok primary historical monument, witnessed water on it ground from the main river of the city, when it swelled to a record high on Friday and sent water to the ground of the monument.
The amount of water entering the palace grounds was small, but the breach was symbolically significant as Bangkok enters a crucial period when high tides to the south are pushing back at runoff from the north that has breached the city's outer defenses and is now flooding some outlying districts.
"The crisis we're facing today is the most critical natural disaster that ever happened in Thai history," Prime Minister Yingluck Shinawatra said.
Chinatown, not far from the palace,was flooded, and concerns grew that floodwater could reach the commercial center of the city, with its banks and shopping malls and five star hotels, scene of the "red shirt" protests early last year that were Thailand's most recent crisis.
The commercial center was quiet on Friday as Bangkok residents continued to flee by the thousands after the government warned that there was little more that it could do to stop deluge

Turkey Earthquake: Death toll rises to 523

The eastern part of Turkey which witnessed the powerful Earthquake, was compounded with rain and snow on Thursday which made the mater worse for the thousands homeless. The government said that he death toll has gone up to 523.
According to prime minister's centre for crisis and emergency management, 1650 people were injured and 185 were rescued from rubble. The survivors of 7.2 magnitude earthquake that demolished more than 2200 buildings on Sunday were aided by the Turkish authorities and were provided with tents and other needs.
After Turkey said that it would accept help to house the survivors through the winter, many foreign assistance from Israel, Germany, Russia and Ukraine came to help Turkey.
Israel sent emergency housing units, blankets and clothing while Germany sent tent heating units.